Red is a symbol of action, whilst simultaneously attracting attention and directing its viewer to come to a hault. As designers and artists who work with slower approaches to production, the colour was chosen to represent a pause to consider the process of creating what we wear, how we wear it and how we can consume more consciously.

Presenting the collaborative capsule collection as a performance, the hybrid fashion show draws attention to the detail and artistic process of the four designers featured- whilst focusing on using only shades of red. Abbey Rich, Caitlin Shearer, Campbell Charlotte and Eat Me Do present STAND STILL.


We are so grateful for the contributions and support of the Virgin Australia Melbourne Fashion Festival, our sponsors Frankie MagazineMist Wood Gin and Inglot Cosmetics. Special thanks to Artist Frances Cannon for her artwork created for collaboration with Abbey Rich, photographer Leo Robert Smith; Lighting Designer Spencer Shaw and models Elena Gill; Laura Hughes; Kaela Daffara; Poppy Paraw; Kane Palamara; Alice Rooney; Georgia Sacre; Chloe Thomas; Jade Elford; Abby Keep; Amari Winters; Seth Searle; Phoebe Taylor, Milly James, Trudi Ranik, Laura Roscioli and Lou Lou Kitching; for their contributions.